Toyo Tires vs Goodyear: Which Brand Should You Go For?


Written by

Henry Speciale



Steven Schiller

toyo tires vs goodyear

Choosing the right tire is no easy task. Aside from considering the price, you also want to make sure you’ll get a set of rubbers that provide a premium experience. And Toyo and Goodyear definitely check all the boxes when it comes to tires.

So, it’s East against West once again in our Toyo Tires vs Goodyear comparison. We’ll pit these brands against each other and see who comes out on top. From performance to price, we won’t leave any stone unturned.

Let’s get into it!

  Toyo Goodyear
Origin A Japanese tire company founded in 1945 America’s leading tire company founded in 1898. Also owns Dunlop and Kelly Tires.
Founder Toyo Boseki Frank and Charles Sieberling
Headquarters Itami, Japan Akron, Ohio 
Products Manufactured Mainly tire products for sedans, sports cars, light trucks, and SUVs. Toyo’s mostly focused on high-performance tires. Offers a wide array of tires, from passenger to high-performance tires and SUVs.
Parent Stand-alone Stand-alone

Overview of Toyo Tires and Goodyear

1. About Toyo Tires


Established in 1945 in Japan by Toyo Boseki, Toyo Tires have earned a reputation as one of the premier brands in Asia. Over the years, they have consistently delivered high-performance tires that have seen action on the race track and offroad.

While they offer a wide variety of tires, the Toyo Tire brand is mostly known as a consistent contender in the off-roading world due to their Elongated High Strength technology, meticulously developed to minimize wear and tear.

The Nano Balance design provides tires with exceptional traction and minimal rolling resistance, leading to enhanced fuel efficiency. However, this ultimately resulted in alienating some regular drivers, as Toyo tires heavily focus on high-performance features.

Moreover, although Toyo Tires are situated in Japan, their Toyo RV Tires division is actually situated in the U.S.

Now, let’s talk about Goodyear.

2. About Goodyear


Founded in 1898 in Akron, Ohio, Goodyear initially specialized in bicycle and horse-carriage tires, later expanding its products to include various rubber-based items. However, things weren’t so great at the beginning.

During World War I, financial hardships emerged, resulting in a reorganization and the loss of control by the Seiberling brothers. But after a series of ownership changes and business deals, Goodyear eventually got back on their feet.

Today, it stands as one of the world’s largest tire manufacturers while taking the number one spot in the US. And this was all made possible due to Goodyear’s impressive product line, with the likes of the Goodyear Eagle, Wrangler, and many more.



Although both brands are impressive, there’s a lot that can be said regarding their differences. And while a Toyo vs Goodyear tires comparison can be tricky considering both brands’ track records, let’s find out how their products do when pitted against each other.

1. Wet Performance


For wet performance, all-season tires are definitely king. As such, we’ll be comparing Goodyear’s Assurance Weatherready and the Toyo Celsius. And right off the bat, the Goodyear Assurance Weatherready comes out on top in all aspects.

And that’s all thanks to the Goodyear Weatherready’s superb traction grooves and biting edges. And although the Toyo Celsius isn’t bad by all means, Goodyear’s all-season tire is simply superior when handling wet roads.

2. Dry Performance


When it comes to dry performance, summer tires are your best bet in a tire comparison. So, we’ve decided to pit the Goodyear Eagle F1 Supercar 3 against the Toyo Proxes R1R. And it goes without saying, but both tires are excellent on dry roads.

In fact, the difference in steering response from both models is unnoticeable. However, the Eagle F1 Supercar 3 edges out the Toyo Proxes R1R in cornering. Meanwhile, the Toyo Proxes R1R takes the cake in dry traction. So, we’ll give this one a tie.

3. Winter Performance


Although some all-season tires from both brands have 3PMSF capabilities, we’ll go with a classic face-off of winter tires. As such, we’ve chosen the Goodyear UltraGrip Ice 2 and the Toyo OBSERVE GSi-6 for our contenders.

When it came to ice braking, handling, and traction, the Goodyear UltraGrip Ice 2 lives up to its name and wins against the Toyo GSI-6. However, when it came to snow, both tires were practically even, except for handling, wherein the Toyo GSI-6 came out on top.

4. Off-Road Performance


Although Toyo is best known for their off-road tires, we can’t easily dismiss Goodyear’s off-road catalog. So, we’ve decided that it’s a Goodyear Duratrac vs Toyo AT3 competition. And surprisingly, the Goodyear Duratrac is our winner.

That’s because the Toyo AT3 struggles with mud traction and self-cleaning, whereas the Goodyear Duratrac excels in evacuating mud. However, both tires face durability issues with their 2-ply sidewalls on rocky terrain.

In sand, the Goodyear performs okay with its wider tread pattern design, while the Toyo remains better due to its lightweight design and moderately-aggressive shoulder blocks.

5. Durability


If we go by treadwear ratings, Goodyear’s best-performing tire is the Assurance Maxlife with a UTQG score of 820, while Toyo maxes out at 800 in longevity ratings with the Ultra Z900.

At the end of the day, it depends on which model you choose, since both brands have tires that wear quicker than these two options.

6. Price


When it comes to price, we’ll be comparing the everyday commuter tires from both brands. And for that, we’ve selected the Goodyear All-Season and the Toyo Extensa A/S 2. And as expected, Goodyear had the more expensive tire.

By comparing 185/65R14-sized tires, we found that the Goodyear All-Season was priced at about $91.99 per tire while the Toyo Extensa A/S 2 was cheaper at $80.43.

7. Pros and cons


  • Cheaper
  • Great dry performance
  • Great snow handling
  • Good sand traction
  • Worse wet performance
  • Worse overall winter performance


  • Better wet performance
  • Better overall winter performance
  • Great dry performance
  • Better mud performance
  • More expensive
  • Worse snow handling

Which is Better? Why?


In this Goodyear vs Toyo Tires brand comparison, it’s evidently clear that Goodyear, being the more premium brand, offers better performance throughout most categories. However, considering they’re the more expensive option, some drivers might get turned off by the higher price points.

That said, the tires quality from both brands, although unequal, might not be the only factor to consider when comparing both. As such, it still falls upon you, the driver, and your budget and what you’re looking for in a tire.

If you need something more affordable yet reliable, Toyo Tires is an excellent choice. However, if you want the best performance out there, and price isn’t an issue, Goodyear tires are definitely more your alley.

Notable Tires from Each Brand



  • Extensa – Toyo’s all-season touring tire for everyday commuters
  • Celsius – An all-weather line from Toyo with a 3PMSF rating
  • Observe – Toyo’s family of winter tires
  • Open Country – One of Toyo’s most successful tire families, mainly made up of off-road tires.
  • Proxes – Toyo’s main summer tire and racing catalog



  • Assurance – Goodyear’s passenger tires catalog with all-season capabilities
  • Wrangler – Goodyear’s main off-road and all-terrain family
  • Eagle – Flagship high-performance summer and all-season tires
  • WinterCommand and Ultragrip – Goodyear’s winter tire product lines


Is there a Goodyear Wrangler AT3?

No. The AT3 is an off-road tire variant from Toyo Tires, while the Goodyear Wrangler is Goodyear’s family of off-road offerings. However, one can easily make the same mistake of mixing the two, since both are superb all-terrain options.

Is Toyo a good brand?

Yes. Toyo Tires are one of the best tire manufacturers in Asia. And while they’re still not on par with the Eastern titan Bridgestone, their tires are reliable, offer excellent performance, and are more affordable.


In this Toyo Tires vs Goodyear brand comparison, the choice may seem obvious at first, favoring Goodyear. However, when considering other factors like value for money, Toyo tires are the better choice.

That said, I hope we’ve cleared some points on who has the better tires. If you prefer affordability, Toyo products are the way to go. But if you simply want better in terms of performance, then Goodyear is definitely more attractive.

5/5 - (3 votes)
Henry-Speciale - Writer

Henry Speciale

I’m Henry, the content writer for PPMC Transport. We build our site entirely on experience and extensive market and customer research. My goal is to create a trusted platform where people can go to determine what is best for their vehicles in terms of safety and convenience. Keep an eye out for our useful guide!...more