Campaign ‘Choose the Best Tyre’ to save fuel

Context of Transport Climate Action 

Fuel savings of as much as 10% can be obtained by using better and correctly inflated tyres. This translates into average savings of around 200 euro a year for the consumer.

The potential for CO2 reduction is enormous. At EU 28 level[1] , a reduction of 34 Mton CO2e per year has been calculated and this is almost certainly an underestimation as the gains from under inflated tyres have not been taken into account.

The use of better quality tyres, that are already on the market at affordable prices, are pure win-win-win! They are already on the market, do not cost more and they perform better on safety, fuel costs and noise.

A public awareness campaign was launched by a partnership lead by the Dutch Ministry for Infrastructure and the Environment to build awareness.

[1] This is the cumulative effort across all European Union’s 28 member states


The campaign message is twofold. First, people should choose the best tyre when their tyres are worn by looking at the tyre label, searching for tyre tests on the web and asking advice from their specialist garage. Secondly, they need to maintain the tyres by checking their pressure, profile and if they are damaged every two months. See the video on this page.

The goals of the campaign are to raise the awareness and knowledge on how important tyres are for safety, fuel saving and noise. The increase of the use of better tyres will result in less casualties and a reduction in noise and CO2.


In the Netherlands a meeting was arranged with all stakeholders to present the outcome of the TNO[1] study on the ‘Potential Benefits of ‘Triple A’ (AAA) tyres in the Netherlands’. In the discussion of the meeting there was a consensus that knowledge about tyres and the information on tyre labeling in the Netherlands was poor. As a result of this meeting all major stakeholders put their heads together and decided to start a public campaign to raise the awareness on the importance of car tyres. The ministry of Infrastructure and Environment facilitates the process of the campaign. All partners use the means they have in support of the campaign. The partners are:

  • Royal Dutch Touring Club (ANWB), >50% (4 mil. Members)
  • Dutch Association of Mobility Retailers (Bovag), +10,000 members, ~100 % car dealers and garages
  • Automobile and Bicycle Industry Association (RAI), +500 manufacturers and importers, ~100%
  • Dutch Tyre and Rim Association (VACO), >90%
  • End of Life Tyre management in NL (RecyBEM), ~100%
  • Dutch Noise Abatement Society, 1000 members
  • Band op Spanning (Translation: Tyres at pressure), Foundation
  • Dutch Ministry of Infrastructure and Environment

[1] TNO is the Netherlands Organization for Applied Scientific Research, an independent research organisation


Societal yearly benefits in the Netherlands and the EU using Triple A tyres according to the tyre label.

Screen Shot 2015-09-30 at 09.26.37


Potential for scaling up

Essentially, there are two ways to increase the take up and use of better quality tyres. These can be characterized by push and pull efforts. At regional level, the European Commission can start the process of tightening the tyre standards and national governments can promote the use of better tyres via campaigns or other supporting measures e.g fiscal stimulation.

Already various countries promote the use of better tyres. Switzerland being the first. Information can be further shared via the Internet and countries such as Belgium have attractive websites.

Selected references

Roo de, F., Jansen, S., Zyl van, P.S. and Graaf de, E., Potential benefits of Triple-A tyres in the Netherlands, TNO R10735  ,, 2014.



Europe, The Netherlands


April, 2015


through 2016


Netherlands, Freight, Passenger, Technology, Awareness raising, Policy, Technology, Mitigation


The Ministry for Infrastructure and the environment;


“Tyres are the only part of the car that actually is in contact with the road surface. All together this is about the size of one page A4. In Formula 1 racing the importance of tyres is well known. The outcome of a race is dominated by the tyres used and they are recognized as being responsible for 70% of the result. That is why for many years now all F1 cars have to use the same tyres” .

Johan Sliggers
Dutch Ministry of Infrastructure and the Environment’